Pay Per Click Advertising

Pay per click is also referred to as, Pay per Ranking, Pay per Placement, and Pay per Position.  Pay per click is a keyword based marketing strategy.  Each search engine has their own program where you can purchase placement on the website based on a specific key word depending on what others have bid on that word.  If you bid higher than your competitors per click you then get higher placement.  You pay only when visitors click on your site and because they typed in you key word you know they are a targeted Audience.

Some search engines, such as Yahoo, Google, and MSN focus in this type of advertising medium. In addition, Looksmart, a directory, lately changed its business model to pay per click and XML trusted feeds through Inktomi and fast sold at a per-click basis.

The model is great for a few reasons.  The first is that depending on your budget you can place yourself on the front page of a major search engine.  The higher you bid the higher your site is placed in the paid search result.  The second is that you can place bids for each of your products of services or any variation of key words a person may type in to find you. 

They call the obscure key words that not everyone chooses long tail key words.  You may pay only pennies per click for these because very few people are bidding on them.  Model numbers for example may be considered long tail.  You know if someone types in a model number they are looking for that specific product. 

Pay per click traffic is great but also can become expensive very quickly if you do not take care to pick your key words carefully.  Google is the best, which is why Yahoo is talking to them about taking over their pay per click program.  Yet some of the minor search engines can be a gold mine as many companies do not use them, therefore the bid price per click for a particular key word may be much less. 

Our Serviceâ¦

ADSYN will help you find the key words that are not bid on my every company yet are still being search by customers.  We have proprietary software that allows us to target your pay per click program and make the best use of your budget to reach the most clients.

We take your budget and present you with a proposal with numbers of searches that you can expect for your capital outlay.  You know what to basically expect before going into the program.  Of course past performance does not always prove future results they often indicate a pattern.  If you are new to the web this can be a great way to get noticed quickly and start competing with the big players.

Paid Search Marketing (also called PPC or sponsored search marketing) is essentially hyper-targeted advertising.  Sponsored search provides a way to bid on advertising space in the search engines.  Your ad is displayed only when search engine users search for a phrase you have specified you wish to bid on.  You pay quite literally - per click.  Hence the name pay-per-click.

• Keyword Research Report
• Landing Page Optimization
• PPC Campaign Setup
• PPC Campaign Management
• ROI Analysis
• Search engine marketing listings are almost instantaneous.
• Ability to determine your most profitable keywords in days, not months.
• You control the copy that appears in the listing.
• You can always be the first listing for a keyword if you have the budget.
• On page factors associated with search engine optimization are non-existent.
• Ability to track search engine marketing campaigns is simple.
• Ability to track conversion ratios on each keyword phrase is easy.
• You control the landing page the visitor gets to when they click on a sponsored link.
• No need to submit your web site to the search engines.
• Many more reasons to choose Search engine marketing!