SEO Website Development

Today there are two kinds of websites and those who follow SEO guidelines and those who are just hoping that they do well in the search engines.  There are even some that have been around for a long time that are at the top of their searches.  What those sites will find out, sooner rather than later, is if a competitor comes along and follows the SEO best practices then the site that is not will get kicked out of the top spot and quickly. 

Understand that when building a site and when adding content to a site that just as in life, prior planning prevents poor performance.  Going back and trying to fix a poorly designed website can be very costly in time and money.  Yet many of our customers are not starting from scratch and with our ten step process, we have found a way to keep this implementation with in our clients budget. 
SEO Website Development

Search Engine Optimization has just recently over the past couple of years, gone main stream.  When we first started we were part of a small elite group who were trying to figure out how Google worked.  The tools and the tactics have come a long way and today we are starting to develop some best practices that help Google and the other search engines place you under the search terms and phrases that your customers actually search for you on. 

That is really the key to SEO.  We use research to find out what phrases your customers use to try and find you when they search on their favorite search engine.  There are some best practices to for your site to help the search engines place you in the way of your customer who is trying to find you.  When it all works smoothly that is what happens.

SEO web development is one of our most popular services, and so lots of consideration goes behind developing the best SEO friendly website as per clientsâ needs and per the best practices in the industry.  At ADSYN, we consider some of the following positions while developing a Search Engine Optimized website:

• A website with a clear hierarchy of links and offering at least one static text link to make every webpage reachable.  Research shows that having more than one way for your clients to reach your pages is even better
• Sitemaps on the website are mandatory for google to spider your site effectively
• Information-rich and relevant web content to what your clients are searching for
• Create a useful, information-rich site, and pages that clearly and accurately describe content
• Offer accurate and explanatory Title and Alt tags in every web-page with the correct coding so the spiders know what is what as well
• Eliminate broken links
• Eliminate HTML and coding errors on the website

 There are some even more important items that must be taken addressed regarding SEO on your site.

Website Usability Analysis:  When we are evaluating the usability of your site it is important that we come from your clientâs perspective.  Your clients are different than the clients from a different industry.  When your clients visit your site what are they looking for?  The answer to this question is not always clear and intuitive.  Sometimes it is important to do customer surveys and evaluations, to look at the web analytics of your current site to see what pages are most popular with your clients. 

Are you following best practices when it comes to the human computer interaction studies and the eye pattern studies?  Once we have evaluated each of these areas as it applies to your customers then we can put a plan together.

Website Accessibility Analysis:  Website accessibility is how easy each of your pages, products, information and services are easily found on your site.   According to human computer interaction studies duplication is the key.  You want to give your client multiple ways to find the information they are looking for.   Most clients are not going to click around your site searching for what they want.  They want to easily find what they are looking for and if they find it on your site they will stay on your site.  Remember the back button is easy to use.

At ADSYN, we research the latest trends in search engine optimization which helps us keep our clients competitive regarding their search engine friendly web siteâs design & development.
Organic search engine optimization (SEO) is the process of achieving high rankings for a website in the major search engines, for search phrases (or keywords) related to the topic of the website or business. 

Our SEO campaigns include:

• Keyword Research Report
• On-Page Optimization
• Content Building
• Article Marketing
• Link building campain
• Web 2.0 campains
• Site Structure report
• Code best practice analysis and report
• SEO Friendly PR and Marketing Campaigns.